Here’s the Good, the Bad, and the Slightly Awkward.


There’s no doubt that weddings today look a little different than they did even a few years ago. With TikTok trends, Instagram Reels, and behind-the-scenes stories becoming part of the big day, some couples are now hiring dedicated content creators to capture social media–friendly snippets alongside their professional photographer.

So, is this a brilliant idea… or a potential headache?

As a wedding photographer who’s been around long enough to remember when "going viral" meant catching the flu, I’ve seen the rise of content creators at weddings firsthand. And while there are some definite upsides, it’s worth knowing a few of the drawbacks too — especially if you’re thinking of hiring one. Here’s the honest take.


✨ The Good Bits

1. Instant Gratification

A content creator can provide you with quick behind-the-scenes videos and snapshots to share the very next day (sometimes even during the wedding!). If you're buzzing with excitement and eager to post something straight away, this can be a lovely bonus while you're waiting for your final photo gallery.

2. Fun Candid Moments

Content creators often focus on informal, off-the-cuff moments — the kind of stuff that wouldn’t normally make it into your wedding album but still makes you smile. Think bloopers, dress twirls, or nan showing off her dance moves.

3. They Speak ‘Social’

Let’s be honest, not every professional photographer is going to film a vertical video of your bouquet toss just right for your Instagram Reel. A good content creator knows exactly how to shoot for social and may help you keep your feed looking on point.


😬 The Not-So-Good Bits (From a Photographer’s Perspective)

1. It’s Another Distraction (For You)

Weddings already fly by in a blur. Adding another person constantly filming, posing, or prompting you for TikTok-worthy moments can take you out of the moment — especially during quieter, emotional parts of the day when you might prefer to just be present.

2. They Get in the Way

Let me be real for a second — phone cameras don’t zoom well. Which means content creators often need to be physically close to get their shot… sometimes too close. I’ve had moments where I’m lining up a beautiful ceremony shot, only for a smartphone to suddenly drift into the frame like a low-flying drone.

3. The “Creative Overlap”

This one’s a little awkward. As the photographer, I might spend time setting up the perfect couple’s portrait — finding the light, composing the shot, gently directing the pose. Then just before I press the shutter, a content creator leans in, takes the same shot on their phone, and posts it with a caption like “Look at this gorgeous moment I captured!”

It’s not about ego (honestly, I’m far more interested in delivering stunning photos to my couples than chasing social media likes) — but it can cause confusion about who did what, and sometimes dilutes the overall experience.


👀 So... Should You Hire One?

If having a content creator excites you — and you’ve got the budget and the headspace for it — it can be a great addition. Just like your photographer, they’re there to help you relive the magic of the day, just in a different format. The key is making sure everyone knows their role and works respectfully alongside each other.


One thing to think about is your priority — do you want quick, casual snippets for social media, or carefully crafted, timeless images that show you at your very best? There’s no right or wrong answer, but it’s worth being clear on what matters most to you.

Content creators usually deliver their clips the next day, which is great if you’re keen to post something soon. That said, it’s not quite instant — and as your photographer, I always provide a set of sneak peeks within 24–48 hours too, giving you some beautiful highlights to enjoy and share almost straight away.


Another consideration is the kind of atmosphere you want — especially during the ceremony. Many couples now opt for an unplugged wedding, asking guests to put away their phones and be fully present. A content creator, by nature of the role, is often filming with a phone or compact camera throughout the day. While that doesn’t necessarily clash, it’s worth having a chat about how their presence fits with the overall feel you’re going for.



At the end of the day, it’s all about making sure your creative team is working in harmony, not competing for the same moments. A quick conversation beforehand can go a long way in keeping things relaxed, respectful, and enjoyable for everyone.

Because this isn’t a film shoot or a content strategy — it’s your wedding. A real, emotional, beautiful day full of moments you’ll want to remember forever. Let’s make sure it’s captured in a way that feels just right for you.


Want stunning wedding photos and a relaxed, joyful experience?

Let’s chat and see if I’m the right fit for your day — camera in hand, eyes peeled for the moments that matter.

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